tactics test ✓

Rhetoric:  the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques

Propaganda:  information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view

Logical Fallacy:  a pattern of reasoning rendered invalid by a flaw in its logical structure that can neatly be expressed in a standard logic system

speaker: who is speaking, writing, or composing the text
audience: who is listening, reading, or interacting with the text
subject: the topic of the text

purpose: the objective of the speaker--what he/she wants to accomplish through this text occasion: the motivation for composing the text tone: the emotion and attitude of the speaker towards the text and / or audience appeals to emotion (pathos): attempts to lure the audience by urging them to think or act a certain way by focusing on their emotional response appeals to logic (logos): attempts to lure the audience by urging them to think or act a certain way by focusing on logical arguments built from solid reasons and evidence appeals to credibility(ethos) : attempts to lure the audience by urging them to think or act a certain way by focusing on their connection to and knowledge about the speaker 

claim: main argument posed in the text reasoning: scientific, moral, aesthetic, philosophical, economic, or historical thought structure that answers the question Why do you believe what you believe? evidence and support: facts, data, quotations, etc. from authoritative sources to enhance the speaker’s reasons counter argument : addressing the claim that are in opposition to the speaker’s claim; this usually is following by “shooting down” these positions with additional reasoning and support concession: acknowledging when the other side has a valid point, potentially a point that the speaker cannot refute; this can be followed by “shooting down” these positions with additional reasoning and support